08 September 2008
Advertising  

At Local Parent we are commited in providing you the maximum return of investment, and provide you various advertising options to suit even the lowest of budgets.

Combined with the personal touch, attention to detail and our FREE design service you will not be disappointed with the service or the end result. That is why we continuosly win repeat business and know that Local Parent is the right advertising company to raise the profile and awareness of YOUR business to thousands and thousands of parents in your local area or beyond.

Below is a summary of some of the advertising options and rates available. To proceed with placing an advert with Local Parent, or to receive a copy of our Media Pack with all our advertising options and pricings, please contact sales@localparent.co.uk or call 07789 905266.

Note: If you are expecting a reply to an email then you must add localparent.co.uk to your email safe list!

Web Advertising

Why advertise on the web with Local Parent?

  • ~450,000 hits per month (results taken March 2008)
  • 100% advertisers renewal rate
  • Clean, crisp design - great usability
  • Separate site per town
  • Lifestyle reflective content
  • NOT just advertisers info, but also local useful info (e.g. libraires, hospitals, dentists etc...)
  • Site coordinators thoroughly research content for towns prior to launch
  • Committed to keeping content reliable and current
  • Feature Rich! Unique Class Finder tool allows advertisers to add their classes which can be filtered by age group, and day of the week, Google Maps and directions etc...
OPTION A: Enhanced Listing Package

Description:
 + Business Name, Address, Tel No., Fax No., Mobile No.
 + Website and email links
 + Company logo / image
 + 4 short lines of text directly beneath your logo
 + Read More link... providing more descriptive info about your business (unlimited text)
 + Google Map either showing all locations of your business and get directions links, a circle depicting coverage area or a map of the UK to show nationwide coverage
 + FREE access to the Events Tool to add and manage your own events
 + FREE access to the Class Finder Tool to add and manage your own classes
 + Placed above all Standard Local Listings

Pricing: £60 for 12 months for ALL TOWNS your business covers.

Example: Mini Maestros - Enhanced Listing Package



OPTION B: Premium Listing Package

Description: Listing same as OPTION A: Enhanced Listing Package with the following additions:
 + Standout visual presentation
 + Placed above all Enhanced Listings
 + If there is more than one page of listings, your Premium Listing will remain at the top of the page

Pricing: Available on application

Note: There is a limit of only 3 Premium listings allowed per listing category

Example: Mini Maestros - Premium Listing Package



OPTION C: Featured Article

Description: Feature containing the following:
 + Full page advert
 + Added to Features section
 + Special link added to the Feature from your corresponding Local Listing

Pricing: Available on application.

Example: Cells4Life - Featured Article



Magazine Advertising

Currently Local Parent produces a paper magazine four times a year in the Reading, Wokingham, Bracknell and Ascot surrounding areas:

  • 15,000 copies distributed FREE
  • Also made available ONLINE and INTERACTIVE at no extra charge
  • Extremely competitive and affordable pricing
  • FREE help (incl resizing) and advice on producing artwork
  • Handbag sized (A5) 32-page FULL COLOUR glossy magazine on 115gsm  paper
  • Compelling features
  • Professional layout and design
  • NOT just a directory of advertisers listings

Deadline Dates for advertising
Next Magazine: Winter Edition - 31st October (covers December, January, February)

Spring Edition - 31st January (covers March, April, May)
Summer Edition - 30th April (covers June, July, August)
Autumn Edition - 31st July (covers September, October, November)
Winter Edition - 31st October (covers December, January, February)

Pricing: Starts at just £50 for an 1/8 Page advert. Also, take advantage of our great discounts when taking out 4 editions (10% discount) and a further 5% when combined with web advertising (15% discount across the board). To access our Media Pack for all advertising options and prices send an email to sales@localparent.co.uk or call us on 07789 905266.

NOW Online & Interactive!

Due to the fantastic response received from parents we have now made the magazine available online and interactive using some of the latest technology. This not only opens up the magazine to an unlimited number of parents, but allows parents to access our advertisers websites with just one click!

How does it work?

  • Pages flip just like a real magazine
  • Zoom in to read content and zoom out again
  • All adverts can be clicked to access advertisers websites for more information
  • 'Tell a Friend' link to inform friends and colleagues
  • Download the magazine to read offline
  • Links allow parents to navigate easily through the magazine
  • Search functionality allows parents to access specific content

So now parents can get the same reading experience as the paper version, but it is greeener and advertisers information can be accessed with just ONE CLICK!

Example: Click here

Pricing:  FREE when placing an advert in the paper version of the magazine!

Testimonials
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"Local Parent is not just another advertising agency advertising local services. It provides a professional service which is constantly being updated and improved together with the personal touch. The thoughtful, helpful customer service sets it apart from the crowd and I'm confident that this will ensure its continued success with advertisers and users"

- Mandy Fouracre (Lafour Theatre Schools)

"Local Parent spent time helping me to make the design of my advert even better! They offer an excellent service and I highly recommend them!"

- Laura Henderson (The Laura Henderson Dance Academy)

"I have been extremely happy with the service provided by Local Parent.  Any question I have had has been answered fully and promptly and lots of help offered to improve my groups image online too.  Every effort has been made to make my publicity just right - over and above what I expected - thank you!"

Clare Klesel - Music with Mummy (Bracknell)

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